threat to a religious attitude – part 3

If man’s highest value is success, if love, truth, justice, tenderness, mercy are of no use to him, he may profess these ideals but he does not strive for them. He may think that he worships the god of love but he actually worships an idol which is the idealization of his real goals, those rooted in the marketing orientation [i.e. demonstrating his attractiveness to others].

– Erich Fromm, in Psychoanalysis and Religion (1950)